Analytics

Implementing Google Analytics with Google Analyticator

To maintain a holistic view of Syracuse University’s web presence, analytics should be included on every University website. If you manage a syr.edu subdomain (e.g. admissions.syr.edu, giving.syr.edu) on WordPress and you are using Google Analytics , you should use the plugin, Google Analyticator to add additional tracking parameters to your site. Follow the steps below to add Syracuse University’s Universal tracking code to your site.

Visit styleguide.syr.edu  for guidance when adding analytics to a non-WordPress site.


Step 1: Associate your site with a Google Account

Navigate to the Google Analytics panel in your Dashboard and press Click Here to sign in with the Google account information you have associated with Google Analytics (netid@g.syr.edu). Copy & paste the supplied Google Authentication Code in the input field, then press Save & Continue. This will enable reporting within your WordPress Dashboard so you can view quick site data.

Google Analytics Authentication Code panel


Step 2: Basic Setup

Make the following changes to the fields in the Basic Settings panel:

  • Google Analytics logging is: Make sure to enable tracking for your site.
  • Analytics Account: Choose which Google Analytics property you want to associate with your site.
  • Tracking Code: We will be using Universal Analytics for all of the sites.

Basic Settings panel


Step 3: Tracking Settings

Make the following changes to the fields in the Tracking Settings panel:

  • Track all logged in WordPress users: Set this to No, as those individuals updating site content can leave a page active for a while, skewing your tracking results.
  • Enable Remarketing, Demographics and Interests reports: We recommend setting this to Yes, as it provides reporting on a general range of ages and interests of visitors to your site. Please refer to Google Analytics Support  for information on how to enable this setting on your account.

Tracking Settings panel


Step 4: Link Tracking Settings

We recommend leaving the Link Tracking Settings as is. Enabling Enhanced Link Attribution does provide additional data on the in-page analytics view.

Link Tracking Settings panel


Step 5: Additional Tracking Code

In this section, you should add the SU tracking code so OP can collect site views and visitor data. In Additional tracking code (after tracker initialization):, you will need to paste this code in the input field.

ga('create', 'UA-32597848-1', 'auto', {'name': 'rollup'});
ga('rollup.require', 'displayfeatures');
ga('rollup.require', 'linkid', 'linkid.js');
ga('rollup.send', 'pageview');

It should look like this:

Additional Tracking code example


Step 6: Admin Dashboard Widgets & Save Changes

By default, only site admins can view the Google Analytics widget. You can grant access to user groups, such as “Editors” or “Authors” to view the stats. The majority of the site contributors should be in the Editor role, so it’s up to you whether you’d like those roles to see stats.

Once everything is done, click Save Changes.